Monthly Archives: January 2014

How To Market & Build Your Startup Brand

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No Business like Show Business

Offline MarketingIn the new age world where there is a emerging marketing concepts everyday, people still resort to traditional marketing techniques that not only grab more eyeballs but also leads to higher impression in one’s mind.

This is exactly what I viewed last night. At one of the most popular clubs in Bangalore, I was with my whole family bidding adios to the 2013 and welcoming 2014; I saw the whole venue branded with names of some top e-commerce & real estate players in the country.

What today companies come to realize is that, market closer to where your customers are. Adopt techniques that will allow higher recall value and larger sales.
Segment your customers well, and learn to bring your brand closer to them.

If you are a real estate player whose products range between 75L to 3cr then you are catering to a certain income group. This means, you need to be present where they are.

Companies today, often fail to realize that, it’s not always online where your customers are making their decision. There are several influencers that define their buying behavior. Showcasing your brand where there is continuous footfall ensures higher sales irrespective of you being an offline or online company.

My goal is to still keep my readers real, so below is the list of top 5-offline-showcase platform for your brand;

  • Malls and hypermarkets
  • Trade shows and Conferences
  • Live shows and entertainment events
  • Apartments and Community residences
  • Hoarding and Banners

Some of you may debate on the cost of these mediums, but think about it, Facebook excepts your to spend anywhere between 1L to 5L / month to generate audience and l10K – 20K likes for your pages without the guarantee of conversion.

Google encourages you to run Ad words to improve your page ranking and visits. There is no SLA with Google that guarantees you sale. You need to look for an Ad words experts just to run the ads well or an agency that will charge you approximately 10% to 20% on the total spend.

However, a hoarding in a premium location cost anywhere between Rs 75 thousand to 1Lakh a month.

A stall in a trade show will cost you Rs 50 thousand to 2Lakhs per event depending on the popularity of the event and footfall.

Branding in a mall with cost of Rs 50 thousand to 1Lakh per month depending on the size of area of branding.

These mediums still tend to show great ROI for industries like retail, real estate, manufacturing, FMCG etc.

What shows…sells! This saying has hold true for many years and will continue to do so….
So don’t shy away from showcasing your brand offline!