With the digital age in full swing, marketers can now use DIY tools to make promotional videos for their product, service, or company. The internet and these tools have brought video making to everyone’s fingertips. Some of the DIY solutions offered by companies include PowToon, Go!Animate and VideoScribe.
PowToon offers cartoons in its content collection, which is sourced from animators, sound artists, voice actors, and designers who sell their content through the PowToon Marketplace. Buying the individual content bits and then putting them together is cheaper than outsourcing the whole job to a design studio. The only pre-requisite is a good script and vision.
PowToon’s freemium service is for beginners and it offers drag-and-drop objects, which you add to slides. You can then choose how to animate the slides, the duration, text, and a soundtrack. Voila! You get a professional demo presentation. You also have custom templates you can use. You can then upload these presentations to YouTube and share them on social media for maximum visibility.
Go! Animate is another cartoon-style video with numerous features like character creator and text-to-speech. Here, too, you can add a character, swap a background or start a scene just by dragging and dropping! Their libraries are filled with styles, settings, props and actions. Lip-sync is automatic! Their characters can be customized into hundreds of different shades of color. With animated video, you are not constrained by video footage. Switch backgrounds, move characters, add props. Animation is good at demonstrating the steps in a process.
VideoScribe gives you to the option to create ‘hand-drawn” videos. All you need to do is to install their software on to your computer. You can create amazing marketing videos, instructional talks, add a visual to your talk or story, bring illustrations to life, show text, logos or photos and keep any audience captivated. Often called Whiteboard animation or Fast Drawing, VideoScribe replicates a stop-motion capture style of drawing that’s so popular on commercials… at a fraction of the cost & time
Another main aspect of a good video is professional voice narration. You can give your script to a professional voice artiste through services like VoiceBunny and Voices.com. You can choose from hundreds of professions registered on the site and pick the voice that matches your video. You will get the recorded track within a day or two.
If getting a professional to do your voiceover is ruled out, you can get yourself a high-quality USB microphone, such as the Rode Podcaster and the Blue Yeti. If all else fails, you could use your smartphone to do the job!
You can use “royalty-free” music to pep up your video. Royalty-free does not mean “free-to-use”. Most royalty-free music tracks cost around $10 to $100 each. Music tracks cost between $10-$20 each on AudioJungle, between $10-$45 each on iStockphoto, and $40 each on Premiumbeat.
So what’s holding you back from creating your own demo or video? Hop onto the DIY bandwagon today!