The total online video audience in India has grown 74 percent to 54 million viewers, with the average viewer watching 18 percent more videos and spending 28 percent more time viewing. There is huge potential for using videos as a marketing tool. Since the costs involved in producing a video have come down, small businesses and start-ups are tapping this resource like never before.
Now, there are apps to turn PowerPoint presentations, audio, photos and other graphics into impactful lead generation videos. You can even add interactive features such as live forms right into the video, and have a really cool landing page.
Break the barriers: Forget about the old-school video, which is made for television with a proper beginning, middle, and end. Online video can be really short, extremely interactive, incredibly creative and a million other things.
Make short videos: Don’t cram too much information or detail into one video. Break it up into a series of instructive mini-segments that take on one subject at a time.
Create templates you can re-use: If you have a template you can replicate, it lowers production costs and simplifies the production process.
Create videos with text and still images. Videos don’t always have to be mini motion pictures. You can create an effective video consisting of a simple series of PowerPoint type slides with text and photos with or without audio. These can be easily created online.
Include a compelling call-to-action: No longer do people just create a video and then display a web address or phone number in the last frame saying “Call us or visit our website”. Now you can you add interactive polls, live forms, surveys, and other lead generation techniques with ease.
Upload your video online: Upload your video to YouTube and watch the magic unfold. More than 1 billion unique users visit YouTube every month and over 6 billion hours of video are watched every 30 days. When you upload your video to YouTube, you will instantly get your online video content seen by the masses.
When you master video as a format, your conversions increase, you build automated relationships; you get automated traffic, and solidify your online brand presence. So go ahead and make that video!