Using social media for PR is an effective way to promote your brand. No start-up or small business can afford to ignore this aspect of marketing. The big brands are already doing it and with great results. Here are a few tips on how to use social media for PR.
Social media is more than just Twitter
Social media does not mean just having a Twitter account and tweeting. There’s so much more to it. With Twitter alone you don’t get analytics, direct SEO benefit and nor do you control the network. For a truly effective social media presence to help your PR, move beyond twitter and use other networks too.
Become a platform-agnostic thought leader
Don’t be famous only on one network. Try to be a thought leader for your brand across networks. You should be known for your pathbreaking views on a particular industry.
Don’t focus too much on one network
We all know where Orkut is today. Spending all your time and focusing your energies on one network could backfire if the network falls out of favour with users. Focus instead on community building and funnelling subscribers to one common destination.
Choose strategy over tactics for long-term benefits
If you share content that strikes a chord with people, you will see results and fast. But that’s only a tactic. You need to engage in several such tactics over a prolonged period of time. That’s when you have sound strategy, which will translate to long-term success.
Outlast your competitors
Continue to generate content in those sites where you’ve been doing it for a long time. You need to reach the point where publicity is generated as a by-product of participation.
Find the link between Social Media, SEO and PR
There is a connection between social media, SEO and PR, and smart PR agencies capitalize on these connections to get higher visibility on numerous fronts.
Use your keyword glossary across all media
Build links through social participation
Through social participation, you’re going to get attention for your brand. And attention on the web translates to links. This, along with other link building tactics can result in better rankings and referral traffic.
So go ahead and take that first step to use social media for PR. It’s something that can no longer be put off and is no longer an option. It’s a must for every start-up or small business, which can take a leaf out of the books of large corporations who are doing it and with elan.