Monthly Archives: May 2014

5 Ways to Market your Business on Pinterest

marketing-with-pinterest1Pinterest is a good medium to play with to promote your business. Here’s how you can engage people on your Pinterest page:

 

 

  1. Conduct a Pinterest Contest: Get Pinterest users to create cool pinboards or share content from your site on Pinterest and give prizes for the best boards. This will help create links back to your site and product pages.
  2. Engage Guest Curators: Get a Pinterest power user to play guest curator for a week. When you reach out to Pinterest users with large fan followings and request them to be your guest curator, you can cash in on their popularity by making their followers aware of your account.
  3.  Create Fan-curated Boards: Get your brand fans and followers to curate some of your boards for you. This is a great way to engage brand-loyalists and bond with the customers who already care about you.
  4. Add a Pin It button to your website: If your Pinterest board has a lot of product pictures, you can add a Pin It button to your website so that fans can share your interesting pins and spread the word…oops the picture!
  5. Optimize Your Pin Copy: Pinterest collections are showing up in Google and Bing organic search results. Each pin has up to 500 characters of copy that can be optimized for best search results. Make sure they are SEO-enabled to make your mark.

Make use of these tips to make the most of Pinterest to promote your business! Get started now!

 

5 Ways to Slide into the Top Spot with Slideshare

Slideshare has slid into its place among effective social media sharing tools. With 30 million monthly viewers and 80 million pageviews, this tool is used to upload presentations, Word and PDF files to the net. Tagging and sharing is enabled as is embedding the content on blogs and company web sites.

There is immense potential for companies to use this tool to garner more page views, business and create their online image.

Tell your story with Slideshare

slidesharePresentations shared on slideshare give a more three-dimensional and professional image to a company than Facebook, LinkedIn, or Twitter.

Presentations are usually very specific, so companies are using SlideShare for inbound marketing, generating traffic through clients’ searches etc. You can optimize searches by tagging presentations and using the Slideshare profile to link back to your company website.

Leverage Thought Leadership

Use the experts in your company to create presentations that can be shared on this channel to promote thought leadership. Establish your company brand as a go-to destination for the latest developments in your field.

Demand Generation and Cross Pollination

Eloqua has an active SlideShare channel, which is featured as an example of an effective Platinum page.  Eloqua’s SlideShare Cloud Connector helps the company automatically populate its demand generation database with profile information from anyone who completes a form on its SlideShare channel. That’s one cool way to promote demand generation.

Eloqua also highlights links to its Facebook, Twitter, LinkedIn and YouTube communities right under the channel description to promote social cross pollination.

Use Slideshare to represent financial information

Pfizer uses Slideshare to present its financial information. Basically, you can represent financial, technical or other in-depth information that can be difficult torepresent on their websites using more traditional tools, such as graphs and text.

Get greater exposure.

If your webinar got a limited number of views, host it on Slideshare and watch the magic unfold as it gets shared multiple times.

 

Boilerplates – the what, why, how

When we need information about a company that say a friend works for, we go to the company’s web site and look up their About Us page. Then we are sure to find what we need. How about the times when we need a quick snapshot of the company by skipping this step? That’s when we look at their boilerplate content.

boiler-plate-picWhat is a boiler plate?

A “boilerplate” in the marketing, public relations and journalism world refers to an organization’s standard description that is used repeatedly without change. This is usually attached to the end of the company’s press releases and collateral such as brochures, case studies and whitepapers.

 

 

Who sees your boilerplate?

  • Journalists and bloggers
  • Potential customers
  • Potential investors
  • Job seekers
  • Employees

How to write an effective boilerplate?

  • Briefly describe what your company does and for whom.
  • What are your company’s strengths?
  • Eliminate jargon and too much of technical language.
  • Use keywords for SEO optimization
  • Let the word limit for the boilerplate be not more than 100 words.
  • Add the company website link and the social media links
  • Don’t forget to add stock symbols.

Examples of good boilerplates:

Cisco:

“Cisco, (NASDAQ: CSCO), the worldwide leader in networking that transforms how people connect, communicate and collaborate, this year celebrates 25 years of technology innovation, operational excellence and corporate social responsibility. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.”

Starbucks:

“Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabicacoffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the uniqueStarbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at starbucks.com.”

 

8 Tips to Make your Press Release SEO-friendly

seo_press_releaseThousands of press releases are distributed every day. In today’s internet age, the need to make them SEO-friendly is paramount. Here are some tips on how to do just that.

 

Don’t use jargon. You need to use keywords that get searched and found on the net, but don’t use jargon. If someone from another industry cannot understand your press release, well, then it’s time to rewrite it.

Use keywords Liberally sprinkle those keywords that get you ranked high up in search engines. That should do the trick.

Hotlink and bold critical words and phrases Use hotlinks to provide additional information and make bold the key phrases and words.

Research free SEO tools SEO is always dynamic and evolving. So look up the latest in SEO on the net from free online resources.

Use anchor links Include anchor text links with your keywords. Using anchor links increases your chance of driving viewers back to your Web site.

Optimize the first 250 words Make sure you optimize the first 250 words of your press release. That’s the introduction and that’s what should get the readers’ attention first. So make sure the content is optimized so that you don’t lose your reader right in the beginning.

Engage customers, journalists and bloggers Send out a personal email or call your favourite customers, journalists and/or bloggers to get their opinions. It’s an investment in your future (and theirs).

Answer the question “What’s in it for me” from the readers’ point of view You have to be newsworthy. Your audience should get something from your press release. You have to make them feel like it matters to them. No amount of good writing can salvage a press release that is not newsworthy.