Thousands of press releases are distributed every day. In today’s internet age, the need to make them SEO-friendly is paramount. Here are some tips on how to do just that.
Don’t use jargon. You need to use keywords that get searched and found on the net, but don’t use jargon. If someone from another industry cannot understand your press release, well, then it’s time to rewrite it.
Use keywords Liberally sprinkle those keywords that get you ranked high up in search engines. That should do the trick.
Hotlink and bold critical words and phrases Use hotlinks to provide additional information and make bold the key phrases and words.
Research free SEO tools SEO is always dynamic and evolving. So look up the latest in SEO on the net from free online resources.
Optimize the first 250 words Make sure you optimize the first 250 words of your press release. That’s the introduction and that’s what should get the readers’ attention first. So make sure the content is optimized so that you don’t lose your reader right in the beginning.
Engage customers, journalists and bloggers Send out a personal email or call your favourite customers, journalists and/or bloggers to get their opinions. It’s an investment in your future (and theirs).
Answer the question “What’s in it for me” from the readers’ point of view You have to be newsworthy. Your audience should get something from your press release. You have to make them feel like it matters to them. No amount of good writing can salvage a press release that is not newsworthy.