Monthly Archives: June 2014

5 Tips for writing better Blog Posts

writing-better-blog-post-titlesBlogging is an important tool in content marketing, and with the number of blogs out there, it becomes important to stand out and get noticed in the blogosphere.

If the title doesn’t grab you, you are not going to look at the post. Similarly, if the intro isn’t interesting, the rest of the blog post will definitely be ignored. There are some ways in which you can improve the quality of your blog post.

A good title: The importance of a good title is often underestimated. People spend a lot of time writing the post and then give a title that is less than imaginative. This is a sure-fire way of getting your blog ignored. Spend some time crafting that eye-catching title. It will serve you well.

Making lists: Rather than write a long essay, if you were to break down your blog post into a list, it will get more hits. The reason is that online readership is different from offline readership. On the net, people have very little patience and time to read essays. They should be able to get the gist of your blog just by scanning it.

Be original: The thing about blogs on the net is that there are millions of them. If you are going to say the same thing that others have said and offer no fresh perspectives, why should anybody read your blog? So dare to be different. Be bold, be yourself.

Format your content: Try placing visual cues at different places in your blog. Number it if it is a list. Use the bold font to differentiate subheads. Use bullets appropriately. In short, follow all the formatting rules, so that your content stands out on the net.

Use relevant images: A blog with an image looks far more attractive than a blog without. So choose a suitable image and add it along with your blog to draw eyeballs.

You need to first attract the reader to your blog through an image, then by your blog title and then the intro. Get these rules right and you’ve got yourself a blog that’s worthy of being shared.


Social Media Stats do the Talking in 2014

2014socmedia-statsGlobal Web Index is one of the most trusted sources of information on social media growth and trends. According to recent figures, Instagram, Reddit and Linkedin are the fastest growing social platforms. The most popular social networks are Facebook, Youtube and Google Plus. Social networks are now at a stage of maturity where they give opportunities to reach all age and gender groups. The exceptions to this are Instagram and Tumblr which are clearly popular with younger age groups. Overall, consumers now spend an average of 10.7 hours a day with all forms of media and 5.6 hours of that on digital.

Social media marketing budgets will double over the next 5 years. 52% of all marketers have found a customer via Facebook in 2013. 43% of all marketers found a customer via Linkedin. B2B companies that blog generate 67% more leads than those that don’t. Videos on landing pages increase conversions by 86%. Customer testimonials have the highest effectiveness rating for content marketing at 89%.

The statistics speak for themselves. Social media marketing is one of the important ways to generate leads and get new customers. Content marketing also forms an important part of this pie. Companies that do not get on to the social media bandwagon are clearly going to lose and lag behind.

Startups would do well to adopt social media in their marketing strategies. It is inexpensive and effective. The digital landscape is constantly evolving and we need to keep an eye on trends and stats to leverage the information to develop effective online marketing strategies.