Global Web Index is one of the most trusted sources of information on social media growth and trends. According to recent figures, Instagram, Reddit and Linkedin are the fastest growing social platforms. The most popular social networks are Facebook, Youtube and Google Plus. Social networks are now at a stage of maturity where they give opportunities to reach all age and gender groups. The exceptions to this are Instagram and Tumblr which are clearly popular with younger age groups. Overall, consumers now spend an average of 10.7 hours a day with all forms of media and 5.6 hours of that on digital.
Social media marketing budgets will double over the next 5 years. 52% of all marketers have found a customer via Facebook in 2013. 43% of all marketers found a customer via Linkedin. B2B companies that blog generate 67% more leads than those that don’t. Videos on landing pages increase conversions by 86%. Customer testimonials have the highest effectiveness rating for content marketing at 89%.
The statistics speak for themselves. Social media marketing is one of the important ways to generate leads and get new customers. Content marketing also forms an important part of this pie. Companies that do not get on to the social media bandwagon are clearly going to lose and lag behind.
Startups would do well to adopt social media in their marketing strategies. It is inexpensive and effective. The digital landscape is constantly evolving and we need to keep an eye on trends and stats to leverage the information to develop effective online marketing strategies.