Monthly Archives: August 2014

Social Media Tools That Help Marketers Save Time

New-Social-Media-ToolsToo many tweets, too little time! Facebook, or Google + or the analytics dashboard? Oh, the report is still pending!

Can you connect to any of these sentences? If you did, then this blog post is just for you.

Being savvy business managers and owners, we are always on the lookout for ways to manage our time around all the social media scheduling and posting that’s our bread & butter. Unless we have been totally unplugged from the physical world for the past 5 years, it’s surely obvious that Social Media Marketing has quickly become the go-to solution to help businesses find and engage with customers via an effective social media manager.

Social media management tools can help us get (and stay) in control of our marketing efforts, and hence, save a lot of time. Here’s a list of the top ones, and an explanation of each to show what they do and which ones may be a good fit.


A built in analytics system, post-scheduling, and being able to monitor keywords puts HootSuite at the top of the popularity polls for sure.  In addition to this social media manager’s tons of settings and features, the key social network integrations include Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of social content apps for YouTube, Flickr, Tumblr and more.


Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. It is also a Social CRM for Businesses. You can monitor all your clients’ social media profiles. It is affordable and is worth the monthly subscription for many people. Having integrated with Google Analytics, it boasts of one of the best social media analytics.


Manage your social media accounts including Facebook and Twitter as well as your blogs with SocialOomph. There are different tools that will let you manage multiple Twitter profiles and you can configure lots of features such as Auto Direct Message, Auto Follow and Auto unfollow.Social Oomph’s Twitter auto unfollow tool will come in handy to help clean up your newsfeed.


For those who are driven by data and like to measure analytics, SpredFast is the answer. It is an Enterprise Social Media Software with a social CRM dashboard. This tool measures the data of Twitter, Facebook, Flickr, and YouTube accounts to determine the amount of folks we are reaching and whether the target audience is actually interested in what you’re posting.


This tool is good when a little direction is needed because it actually makes recommendations for us! It provides the data to determine how successful our social media marketing campaigns are and even sends email alerts that summarizes the collected data and provides recommendations or actions helpful to us.


This is a helpful tool that lets us monitor comments, both positive and negative about our company or brand. It also lets us engage with new and potential customers, track our email campaigns, and respond to what folks have to say about our company online.

As savvy business owners and managers, it’s a no brainer to take advantage of these handy social media management software tools that help us save time and free up a few brain cells for other ventures. Let the social media auto-pilot begin!