Today every company wants to have a social media presence it doesn’t matter whether the business is big or small because everyone is aware of the reach of social media. What started as just a tool for social networking has now become a hub in itself for marketing.
One of the fields that can most benefit of its use is public relations (PR). Using social media for PR is an effective way to promote your brand. No start-up or small business can afford to ignore this aspect of marketing. The big brands are already doing it and with great results. Here are a few tips on how to use social media for PR effectively:
Social media is more than just Twitter
Social media does not mean just having a Twitter account and tweeting. There’s so much more to it. With Twitter alone you don’t get analytics, direct SEO benefit and nor do you control the network. For a truly effective social media presence to help your PR, move beyond twitter and use other networks too. But, while you are on the micro-blogging website, make sure to talk about your company and the services to the maximum. There is no limit to how much you can publicize about a product or service on Twitter.
Become a platform-agnostic thought leader
Don’t be famous only on one network. Try to be a thought leader for your brand across networks. You should be known for your path breaking views on a particular industry. So, keep an open mind to try out different channels on social media as you never know which one will work best for you until you experiment.
Don’t focus too much on one network
We all know where Orkut is today. Spending all your time and focusing your energies on one network could backfire if the network falls out of favour with users. Focus instead on community building and funnelling subscribers to one common destination. Though Twitter and Facebook are famously being used now by many and are quite popular, seek more of such sites to use for your benefit.
Choose strategy over tactics for long-term benefits
If you share content that strikes a chord with people, you will see results and fast! But that’s only a tactic. You need to engage in several such tactics over a period of time. That’s when you have sound strategy, which will translate to long-term success. You’ll have to experiment with different tactics before identifying the ones that will work for you.
Outlast your competitors
Continue to generate content in those sites where you’ve been doing it for a long time. You need to reach the point where publicity is generated as a by-product of participation.
Find the link between Social Media, SEO and PR
There is a connection between social media, SEO and PR, and smart PR agencies capitalize on these connections to get higher visibility on numerous fronts. Do proper research before you apply it in practicality, what works for your competitor might not work for you.
Use your keyword glossary across all media
Don’t restrict your keyword glossary only for your SEO. Use it across all channels and media to optimize the content and improve your inbound marketing results.
Build links through social participation
Through social participation, you’re going to get attention for your brand and attention on the web translates to links. This, along with other link building tactics can result in better rankings and referral traffic.
So go ahead and take that first step to use social media for PR. It’s something that can no longer be put off. It’s a must for every start-up or small business, which can take a leaf out of the books of large corporations who are doing it and with élan.