Category Archives: Uncategorized

Seven Effective ways to increase your Email Marketing List

Email marketingIn the age of digital marketing, no one can defy the power that email marketing holds. It is so powerful that it can transcend easily beyond what your website can do. Companies today have realized the importance of having a good email list and hence they invest on it heavily. But, more often than not, companies are faced with the challenge of creating a solid email list by itself. Here are seven ways that will be effective in increasing your email marketing list. Read on…

  • Registering on the website: This is the most common and easiest way to build your contact list of emails. It is common for websites these days to let visitors register with them offering benefits for the same. E-commerce websites are cashing in on this feature and are also offering their customers a certain kind of discount when they register. Just make sure to keep the process simple and less time consuming.
  • Referrals: Referrals work great in any sphere and more so in digital marketing! Offer an incentive like a discount to people who are already on your contact list to refer people to your website. This can become viral, once you have new signups; ask them to refer 10 more people or so to avail discounts on your products. Word-of-mouth too works great in this regards.
  • Ask to opt for email receipts: If you notice in your day-to-day life there are a lot of companies that are increasingly relying on emails to send receipts for purchase of their products. While they say that it’s about “going green”, the underlying idea has always been to increase their data base. You too opt for this and see your contact list increase by leaps and bounds.
  • Online contests: Want to engage the customers at the snap of a finger? Try online contests! Yes they work like magic especially if the process is easy. This way, you can ask them to register for the contest using their email ids and answer a few questions and voila! You are literally sitting on a gold mine of email addresses that you can start using for your marketing right away.
  • Feedback on products: Customers like to share their feedback about products and services online especially these days with everyone getting digitally active. It is also easy to give feedback. Encouraging customers to email you will add to your data base.
  • Social media: There is no denying the power of social media and the way people are using it to their advantage these days. There is a mine of information out there to be discovered and used, so make the most of it. You can just post your newsletter in different pages of Facebook and can also access emails ids of people which is listed under their contact information.
  • Pinterest: Today everything needs to have a visual presence and appeal, make the most of it. Get on Pinterest and make sure that you have something fresh to offer on it on a regular basis. It will attract people to your website faster than most others. Have engaging infographics about products of your company or the company itself pinned on Pinterest regularly and sees people filling up your company registration form faster than you think!

These are a few basic steps that you can take to add to your growing back of email list. Apart from that you can also use videos, surveys or traditional advertising to secure email ids. This will create a win-win situation with not only you but the customers too and can go on to build a healthy relationship between the two.

We at Unspun understand these requirements of the client and are happy to help them with it. We come up with unique marketing ways that is customized according to the client’s needs and the situation. We work closely with the client to understand their needs and provide a solution accordingly.

Eleven common mistakes that you should avoid making in your LinkedIn profile

linkedin-mistakesHow often do you check your LinkedIn profile? We bet not nearly as often as your Twitter or Facebook. Well, that is where most of us go wrong. While it is important to be up-to-date with social networking, nowadays it is equally important to have an active LinkedIn profile. This is the professional networking hub where most business relationships are formed, in addition to recruitments and background checks happen these days. Employers have recognized it as a very important tool. However, many people make mistakes with their LinkedIn profile that might prove detrimental to their career. We list out a few of the mistakes that you should avoid making…

  1. Wrong Profile picture: Your profile picture is the first thing that an employer notices when looking for profiles on LinkedIn. A profile without a photo is generally ignored, but that doesn’t mean that you put a picture from a party in that sexy dress you wore. The photo should be a professional looking headshot. Don’t put up pictures with your significant other, pets or babies no matter how much you love them. Also, the photo should be a current one, not something from five years back!
  2. Not having a crisp summary: While the picture can help your profile to just get noticed, you’ll not go anywhere if you are unable to articulate your professional bio and the value you bring to the table in a clear and concise manner.
  3. Embellishing facts: Fill in all the details as honestly as you can and do not inflate your credentials, especially your educational qualifications because it can easily be confirmed. In 2012, Scott Thomson, the then CEO of Yahoo was fired after it was discovered that he had lied about his educational qualification in his resume.
  4. Being inactive: As mentioned earlier, people generally don’t log in to their LinkedIn profiles as often as they should. This might be one of the reasons why their profiles don’t get noticed by the right people. Be sure to frequently update your status with some professional news. And, if someone comments on it then reply to them and take the discussion forward.
  5. Treating LinkedIn as Twitter and FB: One of the common mistakes that people make is using LinkedIn on the same lines as Twitter and Facebook. While FB and Twitter are tools for social networking, LinkedIn is a professional resource and should be used with restraint. Avoid posting your personal updates and also don’t merge it with any of the other profiles.
  6. Sending random add requests: Be careful with who you try to connect with on LinkedIn. If you want to connect with someone that you don’t know personally then do a proper research on him or her and then send a request stating the purpose as to why you want to connect.
  7. Asking people you barely know to recommend you: Don’t ask new connections to endorse you. People who know you well or have worked with you should be your endorsers as it will sound authentic to the employer browsing through your profile.
  8. Not joining any groups: Just like Facebook, LinkedIn too has groups that you can subscribe to. But, unlike Facebook, these groups are professional groups in which you can get connected with other professionals with similar interests. You can join up to 50 groups here so join in and show your interests and make some noise for people to know that you’re on LinkedIn.
  9. Sounding negative and criticizing: People generally get drawn to positive people and avoid negative ones. It will help your career if your profile exudes positivity. Apart from that, don’t post any negative or critical comments on anyone’s post. If you don’t like it then ignore it or send a private message to the concerned person.
  10. Not taking parts in discussions: In order to increase your profile page views and attract more people to connect with you, make occasional comments and take part in discussions to demonstrate your knowledge on a particular topic. But don’t overdo it and write something that is completely unrelated, or worst of all, incorrect.
  11. Don’t stick to the default URL: This is perhaps one of the most common mistakes that people make. They tend to keep the default URL link for their profile on LinkedIn. You can instead change it to a personal URL by a simple process. Click Edit Public Profile Settings in the top right and then edit your Public Profile URL to your name. This will help you build your personal brand.

We at Unspun Consulting Group can help you to build a great Linkedin Profile, look forward to seeing you on LinkedIn!

5 Tips for writing better Blog Posts

writing-better-blog-post-titlesBlogging is an important tool in content marketing, and with the number of blogs out there, it becomes important to stand out and get noticed in the blogosphere.

If the title doesn’t grab you, you are not going to look at the post. Similarly, if the intro isn’t interesting, the rest of the blog post will definitely be ignored. There are some ways in which you can improve the quality of your blog post.

A good title: The importance of a good title is often underestimated. People spend a lot of time writing the post and then give a title that is less than imaginative. This is a sure-fire way of getting your blog ignored. Spend some time crafting that eye-catching title. It will serve you well.

Making lists: Rather than write a long essay, if you were to break down your blog post into a list, it will get more hits. The reason is that online readership is different from offline readership. On the net, people have very little patience and time to read essays. They should be able to get the gist of your blog just by scanning it.

Be original: The thing about blogs on the net is that there are millions of them. If you are going to say the same thing that others have said and offer no fresh perspectives, why should anybody read your blog? So dare to be different. Be bold, be yourself.

Format your content: Try placing visual cues at different places in your blog. Number it if it is a list. Use the bold font to differentiate subheads. Use bullets appropriately. In short, follow all the formatting rules, so that your content stands out on the net.

Use relevant images: A blog with an image looks far more attractive than a blog without. So choose a suitable image and add it along with your blog to draw eyeballs.

You need to first attract the reader to your blog through an image, then by your blog title and then the intro. Get these rules right and you’ve got yourself a blog that’s worthy of being shared.

Boilerplates – the what, why, how

When we need information about a company that say a friend works for, we go to the company’s web site and look up their About Us page. Then we are sure to find what we need. How about the times when we need a quick snapshot of the company by skipping this step? That’s when we look at their boilerplate content.

boiler-plate-picWhat is a boiler plate?

A “boilerplate” in the marketing, public relations and journalism world refers to an organization’s standard description that is used repeatedly without change. This is usually attached to the end of the company’s press releases and collateral such as brochures, case studies and whitepapers.

 

 

Who sees your boilerplate?

  • Journalists and bloggers
  • Potential customers
  • Potential investors
  • Job seekers
  • Employees

How to write an effective boilerplate?

  • Briefly describe what your company does and for whom.
  • What are your company’s strengths?
  • Eliminate jargon and too much of technical language.
  • Use keywords for SEO optimization
  • Let the word limit for the boilerplate be not more than 100 words.
  • Add the company website link and the social media links
  • Don’t forget to add stock symbols.

Examples of good boilerplates:

Cisco:

“Cisco, (NASDAQ: CSCO), the worldwide leader in networking that transforms how people connect, communicate and collaborate, this year celebrates 25 years of technology innovation, operational excellence and corporate social responsibility. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.”

Starbucks:

“Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabicacoffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the uniqueStarbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at starbucks.com.”

 

Press Releases are certainly not Dead

Public relations concept in tag cloudAll businesses must distribute press releases:  No matter how big or small your company is, it can benefit from distributing press releases to tell its story or about a new product update or service. This news will be covered by trade journals, magazines, online resources, the works! This is not possible unless you put your story out there.

Distributing press releases is inexpensive:  This is the almost-always preferred option to paid advertising. Most companies write their own press releases and just need a PR person to hand out the press release to key members of the media, so that they can write stories for their respective publications. This is definitely more inexpensive than ads.

Boost your company’s visibility :  By distributing frequent press releases, you establish a bond with the media. They get to know you and your company and stay updated with the news you have to offer. In time, they begin to trust you and your company starts getting more coverage.

Get known as a thought leader : If the media gets to know you and your company really well, they will start contacting you for sound bytes for stories about the industry. This is great for your business as it establishes you as an expert.

Good press releases really circulate : A well-written press release may spread like wildfire. This is because the bigger news agencies look to smaller news agencies for sources of news. And once a reporter catches a whiff of a story, other reporters hasten to cover the same story.

Focus on the customer who will read the news story : When customers read the story, your brand makes an impression on them. You can keep them in mind while writing the press release. What pain points of theirs will be solved by your product or service?

Attract investors : News of your company successes and achievements will attract investors too.

So by no stretch of the imagination is the press release dead. It is very much alive and a part of spreading awareness about your brand and solutions. Don’t neglect press releases unless you want to lose out on a major chunk of business.

Optimizing your Facebook Fan Page

facebook21Social media is what it’s about if you want netizens visiting your site and learning more about your product or service. A Facebook Fan Page helps since Facebook has over one billion active users as of September 2012. Here are a few tips to optimize your Facebook Fan Page:

Keep it current: There’s no point in having a Facebook fan page if you hardly log into it and all the material on it is outdated. You need to keep it updated with the latest news about your company, the latest photographs, and the kind of content that is evergreen.

Have an impressive cover photo: Putting up a stock photo on your cover page denotes laziness. So get a really impressive photograph for your cover photo. It can be graphics with the company tagline and website. The profile picture can be your company logo.

Use correctly sized images: Use images that are of the right size. Too big or too small won’t work. It has to be perfect. Use this handy guide to take you through the process. (http://www.cloudtactix.com/infographic-the-ultimate-social-media-size-cheat-sheet/)

Show an arrow from the cover to the Like button: This will encourage visitors to click the Like button and indicate their preference for your company.

Include your website URL in the Facebook description: This will encourage people to click on your company website and visit the site.

Organize your tabs: Making sure your Facebook tabs are in order is an important step in welcoming visitors to your page. If a visitor finds that he or she cannot find information easily, the chances of them visiting again are pretty slim.  In case you are running a Facebook contest, make sure the tab for it is visible without having to click “More”. If you want to drive traffic to your business’ website, place your ‘Visit our Website’ tab before your ‘Photos’ tab.

With these few tips, you can optimize your Facebook Fan Page and make the most of what social media has to offer.

Check out Unspun Consulting Group for your social media marketing needs!!

The Role of the Government in Entrepreneurship

cee-logo-FBTo develop and nurture the entrepreneurial sector, the support of the government is crucial. Policies need to be adopted that can give a fillip to this sector. The Indian government has taken several steps to ensure the growth of this sector and instituted several bodies to promote entrepreneurial development in the country.

SIDBI was set up in 1990 as the main financial institution for financing the small scale sector, providing development and support services for promoting small industries, and engaging with other institutions engaged in similar activities.

The National Science and Technology Entrepreneurship Board promotes entrepreneurship development through Science and Technology. This initiative has encouraged researchers and academicians in the field of Science & Technology to take interest in socially relevant entrepreneurial roles. Under the flagship of NSTEB, various institutes and training programmes have been formulated such as Science and Technology Entrepreneurs Park, Innovation and Entrepreneurship Development Cell, Entrepreneurship Development Program and many more.

To boost the services and manufacturing sectors, the Govt. of India chalked out a separate SMSE department so that these industries could receive sufficient attention and support. The MSMED Act was passed in 2006, which aims at providing guidelines for skill development of employees, management and entrepreneurs in addition to resolving many other issues.

According to a report by the  NASSCOM, “India’s entrepreneurial growth can be accelerated by creating more conducive conditions – a catalytic government and regulatory environment, adequate capital flows (both debt and equity), support from businesses and society, and availability of appropriate talent and mentoring. India has the potential to build about 2,500 highly scalable businesses in the next 10 years – and given the probability of entrepreneurial success that means 10,000 start-ups will need to be spawned to get to 2,500 large-scale businesses. These businesses could generate revenues of Rs 10 lakh crore ($200 billion) – a contribution to GDP and creation of employment at the same scale as projected for IT and ITES industry.”

We at Unspun are doing our bit to support and nurture the entrepreneurial community. Recently, Unspun Consulting Group has set up a Center for Entrepreneurial Excellence(CEE). Through this, we plan to establish a forum for frequent occasions to  bring together policy makers and entrepreneurs to promote better dialog between them. The upcoming event conducted by CEE, Be Heard is aimed to serve as a bridge between policy makers and entrepreneurs, so that the start-up community gets a chance to interact with policy makers, voice their concerns about entrepreneurial policies, and find out what policy makers can do to help them.