Tag Archives: blogs

Strategize and choose the right Digital Media Marketing Channels with these Handy tips

B9-digital-marketing-chartDigital media marketing isn’t as straight cut as traditional marketing hence, you need to identify the right channels that work for you and then put your money in it. What works for a competitor might not work for you so conduct a proper research of the available tools and channels for your brand and product before you create your strategy. It is very important for a brand to assert a strong online presence to make a mark. With the help of social media marketing, your brand will be able to reach a wide audience but how will you know which channels work the best for you? It will mostly depend on your business and the kind of people you’re targeting.

Familiarize yourself with some of the popular channels on digital marketing before creating your strategy:

  • Email marketing
  • Search engine optimization (SEO)
  • Social media marketing includes: Facebook, Twitter, LinkedIn and Pinterest
  • Content marketing
  • PR on digital media marketing

Once you get to know how each of these channels work, you can formulate your plan of action keeping the following points in mind:

  • Define your business or company goals: Take a close look at your company’s needs and then you can decide on how you want to use the social media to help achieve them. While there are many goals that might traverse between personal and actual business goals, the common ones are – brand awareness, customer retention, sales & lead generation and reduce cost. Concentrate on the more important and primary ones and go ahead then proceed.
  • Budget: Off late, brands have been allocating a greater part of their marketing budget to social media marketing. When deciding the budget, keep in mind the following things: fees for digital marketing crew, paid advertising, content creation services fee, fees for graphic artists, photographers and videographers…depending on the kind of posts you want. It makes sense to first have the strategy in place and then plan the budget.
  • Define your marketing objectives: Marketing objectives help you measure the success of your strategy within a specific period of time. The objectives must be specific, measurable, achievable, relevant and time-bound. Ensure that your objectives are in line with the company’s overall vision and have a deadline.
  • Target audience: Before you choose to use the channels for social media marketing, you need to know where your audiences/customers are and where the competitors stand. Research the demographics of the main social media channels listed above to know where your customers are. After studying the demographics closely, choose the channels that best suit the target audience interests and online behaviour. Most social media channels will give you a broken down report of the users so go through it carefully and also keep an eye on industry reports and surveys.
  • Choose the right channels: As mentioned in the previous point, different social media channels can provide you with reports on demographics of the users. Depending on these, choose the channels where you find the customers you are targeting instead of wasting time on all the different channels. Many brands create accounts in multiple channels that don’t really help. For example, if the data tells you that your prospects spend 40% of their online time on Facebook and 20% on Twitter, you know which primary and secondary social networks you should focus on.
  • Create content strategy: It won’t be wrong to say that social media marketing is content driven. The best marketing strategy will not work if not supported by great content. The three main components for any successful social media content strategy are: type of content, time of posting and frequency of posting. The posts you make on different channels are form and context dependent. The tone and voice of the posts should be in sync with that of your brand.
  • Assign specific roles to people: To avoid confusion and waste of time, to increase productivity, avoid confusion and overlapping of duties assign specific jobs to the staff. Once the roles have been decided upon and assigned, it’s time to execute. You can plan the marketing activities on a weekly basis that is less confusing or on a daily basis, avoid monthly basis as it is too long a time and things might change in between.

Now that you have got your tips handy, go ahead and choose your channels and strategize your activities. We at Unspun have experts working closely with clients on a daily basis helping them formulate their plans.

Nine Effective ways of using Social Media to get people to attend your Events

Using-Social-Media-to-Promote-Events-infographicThe success of an event depends on the number of people who turn up for it. One of the key elements of event management is to get people to attend an event. That is not always an easy thing since there are always so many other options to take up the audience’s interest. But, there are events held often and they are successful too…so how do events become successful, i.e. how do people get guests to attend their events? Of course, publicizing and talking about it so much that it creates an interest amongst them and, social media plays a crucial role when it comes to creating that buzz. In this blog we’ll get to know about the different ways that social media can be used effectively to get people to attend your events.

  1. List out the social media channels: Social media is an umbrella under which different channels exist and operate. First identify the channels that you want to use to promote your events in. The most commonly used channels are: Facebook, Twitter, Youtube, LinkedIn, and Pinterest. These channels have become powerful tools of communication because they allow you to contact and get feedback from people in real time from across the world. Once, you have listed the channels you wish to use, it makes sense to integrate them because it gets easier to navigate and market your event.
  2. Create events page: One of the basic rules of getting people to attend your event is to create an event in the social media channels. Facebook and LinkedIn have the option to create events and you can post those links on Twitter. On Pinterest you can pin the event while Youtube can have a video promoting the same.
  3. Use social media to compliment your traditional methods: Social media marketing cannot be a replacement for the traditional methods instead it goes on to add value to the existing ways. So, when you are sending out your weekly or monthly newsletters, make sure that you include the link to your Facebook, Twitter or LinkedIn event link.
  4. Create a viral video: Videos work great when promoting an event as a lot of today’s communication involves the visual medium. If you create a video that goes viral and gets people talking, then half your battle is won. It will not only engage people but will also raise the curiosity levels. But make sure that it is short and sweet.
  5. Use infographics: Infographics are the next big thing in the world of communication and are being used by every brand, big or small. They are a fun and interesting way of sharing information and are easily consumed by the audience since the data shared is in a very easy format. Create infographics promoting your events and post it in the different social media channels that you chose to use.
  6. Create hashtag: Today’s insta generation is a big fan of hashtags and they work great when you try to create a buzz about anything under the sun! The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet and helps to categorize messages that help people interested in a particular topic to easily identify and converse about it. So create a hashtag that will be short, easy, catchy and unique. Create it early when you start promoting the event and use it till the end.
  7. Share event links on different groups: Facebook has different social groups ranging from professional, to party to city specific. You can become a part of these groups and then promote your event on their page by posting the link to the event.
  8. Engage audiences: While promoting events in social media channels in the ways mentioned above is a must, unless you win audience’s attention, your event will not be a success. So what will you do to win their attention? Audiences attention are drawn only when there something to engage them. Get your potential attendees early on by enabling some kind of feedback related to the event. You can also have contests that can have passes to the event as a prize. Engage them by inviting suggestions on the planning of the event.
  9. Share takeways of the event: Once an event is over, you don’t have to stop talking about it! Instead, you can use it to create hype for the next one. You can share takeways of the event in the form of pictures, thank you notes, lessons learnt, asking for feedback and also by sharing your future goals. You can even write a blog about the same and share it with audiences.

The key is to experiment with different ways and identify in the process which one works best for you. What works for others might not work for you and vice versa, you won’t know until you try. Once you identify what works best, you can keep at it to drive home the point.

Our experts at Unspun offer creative ways of social media marketing depending on the clients’ requirements.

5 Great Digital Marketing Ideas for B2B Companies

digital-b2bTraditionally, B2B companies have restricted themselves to marketing their products via trade shows, direct mail marketing, and a sales team that called on stakeholders of current, past and prospective clients. Though these techniques may still have some value, in order to swim in the sea changes of today’s digital world, brands must incorporate innovative ways to influence their audience.

Nowadays, almost everybody spends a considerable amount of time researching purchasing decisions online, including business owners/decision makers as well. While Twitter and LinkedIn are the most used social media networks in B2B space, they are not the only channels.

Here are some of the other channels that B2B companies can use to optimize brand exposure online:

Infographics – They are one of the coolest new tools for online marketing and are being lapped up by businesses across sectors. Infographics can be pretty handy for B2B businesses for digital marketing as they represent boring data in an appealing way.

They represent the data by tell a story which explains a complex process in a simple way. Data in the inforgraphics can be represented in the form of text and graphics.

One such infographic was created by Monetate, a provider of cloud-based technology for online marketers that employs a tag-based method for segmentation, testing, recommendations, and customer analysis for the Web and Email channels. It was a retailer’s guide to Big Data.

Blogs – Blogs are one of the most influential social media marketing tools in today’s date. While B2C companies are cashing in on it, why should B2B companies be left behind? In order to have truly effective content, you must leverage multiple mediums to tell your story and blogs are one of such mediums.

An effective story telling through blogs can help your customers learn about your brand. American Express has a site called Open Forum where with new content, including blog posts and videos are frequently posted.

Videos – Videos have emerged as one powerful medium that can convey ideas and it is a great tool for marketing. While typically it wasn’t considered for B2B companies to have flashy enough content to use for marketing, now it is more of a myth.

With a certain amount of creativity, anything can become interesting. For example, this particular company called Taulia that provides cloud-based invoice, payment and dynamic discounting management solutions came out with a parody video that became quite popular. The video showed what could happen if you don’t use their services. Also, Cisco’s Youtube channel has more than 33,000 followers and almost 5 million video views.

Webinars –  One of the most interesting ways that a B2B company can engage its audiences is through webinars. Just like conducting a physical seminar, you can opt for a webinar where you can have an expert from to speak to the target market.

But, for that you’ll need to do proper research and come up with the relevant topic that will interest the target customers. Maersk Line has been hosting webinars successfully for some time now which has a wide audience.

Contests – In a branding exercise, Adobe conducted a contest which was a like scavenger hunt where participants had to pick up puzzle pieces from underneath balloons located around the city and return them to Adobe HQ.

Locations tips about the same were shared on social networking websites where the contestants stood to win prizes. You could do the same on social networking websites to increase brand awareness.

Visit Unspun Consulting group and know how we can create custom digital marketing solutions for your B2B Business.

Steps to Distribute your Press Release

prweb_press_distribution (1)A well-written press release is the key to get the attention of the media. Here is a step-by-step blog on how to get your press release across to the right channels to promote your company or service.

Create a media contact list: Start by creating a media contact list. Maintain the contact information of all the journalists associated to your field of interest in this list. Since journalists move roles often, make sure to keep your list updated. 

Send the press release to newswire services. Newswires are a good source of news for journalists and news media. The chances of the story getting picked up are higher.

Distribute your press release to social media networks and blogs. This is good for viral marketing. If the content is interesting it will be shared socially.

You can also use SEO tools and publish your press release on the different search engines.

Use an online press release distribution service so that you can effectively distribute your press release to your desired target audience. There are many distribution services present, but one of the most user friendly and cost-effective press release distribution services is offered by MyPRGenie.

So go ahead and put your press release out there!